Ana Helena graduated in Business Administration from FGV. Master in Business Administration from FEA/USP and in Urban Planning (MBA), from the São Paulo School of Business Administration at Fundação Getúlio Vargas (EAESP-FGV). Ana Helena is the founder and CEO of Multifocus, a market research company specializing in the study of child behavior, created in 1994. Multifocus carries out several surveys such as the permanent study “Who are Brazilian children and adolescents and what do they want? / PapagaioPipaQuadradoCafifa”. Assistant Professor at PUC São Paulo, Faculty of Economics and Administration for 15 years. Visiting Professor at FGV, 2014. Published articles in national and international conferences and conferences.