From Rio de Janeiro, Geraldo has worked at different Marketing Agencies, such as Salles Interamericana and Lintas. He directed the Eldorado Radio Station, Editora Globo, Gazeta TV and Jornal do Brasil Radio System. He produced and presented radio programs on Bandeirantes FM, Cultura FM, Eldorado AM and FM, Jornal do Brasil AM and FM and USP FM. Geraldo was part of the Rumo group for 30 years. In 1996, he created Singular, Media and Content, building successful cases such as Nova Eldorado AM, Crescer and Marie Claire magazines, Central de Rádio, the fair price policy at Editora Globo and Mostra Internacional de Cinema on TV. He created the Prêmio de Mídia Estadão, the “Mídia Fatos” of Pay TV, the “Banhos de Jornal” of ANJ, the PMV – Painel de Marketing de Veículos and ABMOOH. Since 1998, he directs the international travels of the São Paulo Media Group. Nominated individually three times for the Caboré Award and once as Singular’s Creator. Honored in 2011 by APP with the “Professional Contribution Award”. He is a Santista at heart.